Person using a laptop to view an online ophthalmology course about corneal refraction, with a notebook, smartphone, and glass of water on the white desk.

Ocular Anatomy

Agency: Creative Perspectives, Inc. Client Partner: The Wellington Group for AMO

A foundational program that provided in-depth sales training on ocular anatomy, physiology, optics, and refraction across multiple product divisions. Designed for digital delivery and scaled for an international sales force across eight languages, modules combined rich illustrations, dynamic animations, and interactive learner touchpoints to streamline complex medical concepts and build foundational product readiness.

Strong Suit: Proven track record of pairing strategic instructional design with hands-on development to build high-impact learning programs from concept to global launch.

Project: Ocular Anatomy Online Learning Module

An educational e-learning slide about ophthalmic anatomy, featuring a diagram of a human eye with three photographs of diverse individuals around it, likely representing different perspectives or people related to the lesson.

Foundational Training
This module served as a foundational program on ocular anatomy and vision, establishing the baseline required for subsequent product-specific training across multiple business lines. To manage the information-dense content, material was systematically chunked and organized into intuitive learning pathways—enabling sales reps to absorb complex concepts efficiently and demonstrating high knowledge retention in post-training assessments.

Diagram of the human eye showing internal structures, including ciliary body, iris, pupil, lens, cornea, anterior sclera, anterior chamber, and posterior chamber with labels and descriptions.

Essential Information
Covering ocular anatomy basics served as the primary building block for the curriculum. Learning objectives focused on identifying key anatomical structures and mastering the core mechanics of vision. To support visual learning, interactive screens featured rollover highlighting and dynamic structure identification, allowing learners to actively explore complex anatomy.

Educational webpage about corneal refraction in ophthalmic e-learning, showing a diagram of the eye illustrating light refraction through the cornea with navigation controls for an educational video.

Rich-media Content
Short animated videos and dynamic media assets were integrated throughout the module to reinforce complex concepts. For example, visualizing refraction within the context of vision helped learners intuitively grasp foundational optical principles, accelerating comprehension and retention for subsequent, product-specific training.

An online ophthalmic assessment quiz showing question 4 of 10, with a diagram of the eye's retina, optic nerve, and other structures on the right side. The question asks which structures are responsible for receiving and transmitting light to the brain, with options including the retina and optic nerve checked. There is a timer counting down and a list of questions on the left, with question 4 selected.

Media-supported Self-checks
Short section assessments allowed learners to evaluate their understanding incrementally before the final exam. Integrating visual prompts into these checks bridged raw recall with practical application—reinforcing key anatomical structures to promote active recall and improve long-term retention far more effectively than text-only quizzes.

Diagram of the anatomy of the human eye showing the front and back parts, including the cornea, iris, lens, vitreous body, and retina, with labels mainly in Japanese.

Localized Training
Supporting an international sales force was a required aspect of this training. The module was localized into 8 languages/locales—French, German, Italian, Spanish, Korean, Japanese, Simplified Chinese, and Traditional Chinese—featuring fully localized text and native voiceovers.

A multiple-choice quiz related to ophthalmic e-learning, covering topics like corneal layers, epithelial cells, and tear film.

Results & Technical Implementation

All localized modules were rigorously tested on SCORM Cloud for cross-platform compliance and seamless data tracking before being deployed to the corporate LMS. To measure learning outcomes and drive completion, a comprehensive final exam (also localized) was integrated to evaluate retention, track uptake, and report learner success across global divisions.

My Role:

  • Implemented an iterative approach to design and development of the modules by producing a scaffolding pass on the program to gauge depth and breadth of the content in order to manage learner information load.

  • Worked with a SME on content development, assisted in storyboarding, and handled design of interactive learning elements.

  • Employed development skills of xml editing as well as graphic design and production skills.

  • Interfaced with the translation house to manage the process of localization into eight languages and played a key role in creating localized versions of the modules.

Example: See an example of a learning module “Understanding Glaucoma” here.

Life Sciences: Learn more about my approach to life science projects here.

Blog: Read my blog post about tests, quizzes and exams and how retrieval practice offers learning advantages here.