Project: Ocular Anatomy Sales Training

Client: AMO

Description: In depth sales training and education module on ocular anatomy and physiology translated into eight languages. Produced a second learning module on optics and refraction for contact lens and IOL business lines. Project parameters for both modules included online delivery, ample illustrations and animations, and opportunities for learners to engage with the material. Localization of the material was also a project expectation.

 

My Role:

  • Implemented an iterative approach to design and development of the modules.

  • Worked with SME on content development, assisted in storyboarding, and handled design of interactive learning elements.

  • Produced a scaffolding pass on each of the programs to gauge depth and breadth of the content in order to manage learner information load.

  • Employed development skills of xml editing as well as graphic design and production skills.

  • Interfaced with the translation house to manage the process of localization into eight languages and played a key role in creating localized versions of the modules.

Strong Suit: Ability to translate complex subject matter into a rich, engaging learning experience. Well-versed in producing multilingual training programs.

Content in the module was organized into two primary segments - internal ocular anatomy and external ocular anatomy. This organization provided a straightforward framework for learners as they covered the material.

The online learning modules incorporated graphics and animations to aid in visualization, comprehension, and retention of important content.

The ocular anatomy program was localized into eight languages: French, German, Italian, Spanish, Korean, Japanese and two forms of Chinese.

Covering the basics of ocular anatomy was an important first step. As such, learning objectives were specifically focused on being able to identify various structures of the eye and understand how the process of vision works.

Modules included short section-assessments that allowed learners to check their knowledge incrementally, enabling them to better prepare for a final exam.

Aside: See my blog post on rich-media and e-learning and the post on vocabulary acquisition.