Project: QSYMIA sales training program
Client: Vivus
Description: Online, interactive sales training and education program that supported the launch of Qsymia® - a unique obesity drug in a new drug category. This project posed a number of challenges: a curriculum composed of 11 separate modules, a compressed timeline with staggered module releases, and a stringent regulatory review process. And, while most launch-related training can be complex, this project demanded a uniquely thoughtful approach to covering a new perspective on obesity.
My Role:
Handled pre-work and project management including the staged rollout of modules as well as day-to-day project details and deliverables.
Managed a team of developers and project contributors, ensuring that delivery dates were met and that quality review was accomplished in a phased approach.
Worked closely with the client business manager and SME to craft the program content and storyboards for this self-directed program of study.
Performed as the lead e-learning producer, instructional designer, and visual designer.
Strong Suit: The ability to tackle complex projects with multiple tight deadlines.
Templates for the modules were based upon an existing brand guide. Adapted style guides were created for the development and appearance of graphics and other visuals.
Throughout each module, illustrations and graphics helped reinforce learning through visualization.
Training programs for highly technical fields require a deliberate approach to learning a specific vocabulary. As such, each program included features that helped strengthen vocabulary and build context. “Priority” terms were activated as hot links for definitions and each module included a glossary. The modules also featured custom narration - an important aspect of learning vocabulary.
The suite of learning modules included interactive exercises and learning tools - such as this BMI calculator - that helped learners grasp difficult concepts.
Learning modules – such as this one on diabetes – incorporated animations to aid in comprehension
Aside: See my blog post about the use of narration and learning.